Document Scanning & Information Management Solutions
The Challenge:
The company needed a new site to promote its informational management software and document services. My job was to design a clean and fun website to showcase their business and connect their product with prospective new clients.
Project Time:
3 months
Software Used:
Adobe XD, Photoshop, Illustrator, Canva, Milanote, Figma
Competitive Analysis
The client presented us with a number of direct competitors and some choice aspects of their sites that they did and did not like. We worked together to find inspirational sites to establish a cohesive vision for their new website.
Direct Competitors:
ironmountain.com
modernimageusa.com
Sites They Liked:
cps-llc.com
abbeyremodel.com
Pros of Critical Project Services, L.L.C.
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The client likes the use of videos present throughout the site
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Statistics highlighted
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Clean with good use of white space
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Well designed cards with strong images
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Crisp color scheme
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Big, bold headers
Screenshot taken from Critical Project Services, L.L.C. website
Screenshot taken from Abbey Design + Remodel website
Pros of Abbey Design & Remodel
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The client likes the sticky header and emphasized CTA button
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Well-designed infographics
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Distinct art style present throughout the site
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In-your-face videos and images
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Very welcoming and inviting tone
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Elegant testimonial section
The Design Process
Using our competitive analysis, I created a layout that highlighted the preferred aspects of the chosen websites. My design was presented to the team, and we collaborated to clean up the wireframes and make sure the sections flowed in the most straightforward way possible.
Low Fidelity Wireframes
Choosing a Color Scheme
The color scheme for this project took a bit more time than expected, with the client initially unsure of the direction they wanted, except for one rule: no orange. We had their base blue color from the logo (#006288) to use in mocking up a few color palettes for consideration.
After some back and forth with no headway, we nudged the client into looking at a primarily blue color scheme with some orange accents. They put it to a vote as a company and agreed that the orange accents worked best for their site.
Moodboard
